Small businesses should always be on the lookout for ways to gain an advantage over the opposition, and this is possible thanks to the world of digital media there has never been more opportunity for the creative, hard-working company to flourish. There are lots of advice that can be curated on angles to pursue and ways to employ in building a reputation, and here are five that you can’t afford to ignore, curated by best payout casinos.
Maintaining your offline presence
If you have premises or a service that you offer face-to-face, then positively promote yourself. Word-of-mouth, still, is one of the most powerful methods of reaching a larger audience, so give your happy customers a reason to speak well of you. Ordered, clean and well-maintained premises are mandatory, as are punctuality and politeness. You should also ensure your business cards are on display and that there is a box to collect other people’s cards – you never know if they will come in handy. Your website address should be somewhere in the store and/or van, and certainly on your receipts. And networking/community events are a great way of meeting new people.
Creating a strong email marketing list
Once you’ve been successful enough to have a good list of customers that are satisfied to subscribe to your emails, promotions, news and new products, you should take your time to curate contents that are worth it for them. Make it clear and precise, and if you can filter it down to a specific group of customers, do it. Your website and social media will serve as the push that some customer needs to sign up for your services. You should also consider signing up for an email marketing solution. They are great and efficient for reaching customers, or you can play games from online blackjack for real money.
Creating An App
Smartphones are being used by several people across the globe, and mobile apps are one of the best ways to reach out to these people. Mobile apps are one of the best ways to ensure engagement from your customers, which will, in turn, boost loyalty. It is also one of the best ways to gift vouchers, run a loyalty campaign, and also to send notifications to your loyal customers, to keep them hooked. Apps are not expensive to build, and there are different ways you can go about achieving this. Either by hiring a set of software developers or tasking some web developing companies to achieve this aim.
Creating A Busy Social Media Presence
Twitter, Facebook, LinkedIn, Instagram, Pinterest and Google Plus doesn’t have to be your distractions. If it is used appropriately, you can use it to push for more customers like Bouchra van Persie does. However, you might be needing to schedule some time each day for maintenance, and it is essentially free advertising directed at already-interested parties. Still, as few as 37% of small businesses use Facebook, so launching a site gives you an edge over competitors who fall into that bracket. Each social media platform also offers scope for promoting pictures and products and allows you to deal with customer enquiries promptly and efficiently. There are also social media management tools like Hootsuite that can help you achieve this aim and make it easier for you to use across several platforms simultaneously.
A Good Website
Good doesn’t necessarily mean all-encompassing or giant; it means clear and logical, with a good structure and strong call-to-action. A customer visits and knows where to find your products, and also where to find you. Writing a blog, posting links to relevant news and partner companies, and keeping all product and service listings updated will only enhance the experience. The main things you should avoid with your website are slow loading, poor navigation and missing items – such as an address or phone number. Website builder services such as WordPress or Wix.com can help you design a simple but effective website quickly.