Photography in marketing is a fundamental aspect of calling customers. It is undeniable that the first thing that attracts attention is the graphic elements. This is why you should take care of the aesthetics and graphics that you use in your strategies.
In previous articles on our blog, you have seen essential marketing applications for your smartphone or the best video and photo editing programs. In this article, we are going to tell you tips to create better photographs and the best programs to do it.
Why it is important to use quality images in marketing
A picture is a worth a thousand words and it is a reality. It’s the first impression that counts and you won’t get a second chance to create the impact of the first impression.
For this reason, it is important to take care of all the images that are published on your web pages and social networks.
In addition, through our style in the images, users know who we are, what we do, and our way of doing it. For this reason, it is essential that all the graphic resources that are created are well constructed, attractive, and attract attention.
The visual elements are one more cover letter for the client. And, therefore, you must give them the same importance as the other elements of your marketing strategies.
The 4 editing programs you should know
The creation and post-production of the photographs are fundamental, but another very essential element is to have good editing software.
Adobe Lightroom
Adobe Lightroom is a paid program from the Adobe family. Currently, it is one of the best photo editing programs.
This software has a wide range of functionalities that will allow you to get the best out of your photos.
Adobe Photoshop
Adobe Photoshop is another of the best-paid programs in the Adobe family.
Like Adobe Lightroom, it has multiple features that allow you to maximize images.
Snapseed
Snapseed is the most popular application to edit photos on your Smartphone, be it iOS or Android.
Its interface is very simple, but it contains some tools that need to be mastered by the user.
VSCO
VSCO is one of the best freely available photo editors for mobile.
Much like Instagram, this app combines a camera with editing tools and an online community.
The software provides a set of filters that you can apply to your images and they are adjustable through a simple and very intuitive control. In addition, it has all the basic photo editing features.
6 tips to edit photos
Create A Good Composition
Shooting and creating a good composition are essential to get a good product.
Therefore, when you take a photo you must know what you want to capture, what you intend to convey, and how you want to take it.
Take into account all the factors, the framing, the light, the color, the contrasts…
Adjust The Lighting And Contrast Well
Lighting in a photograph is one of the aspects that can spoil an image or make it incredible.
One of the most important basic tweaks is adjusting lighting and contrast.
In editing software like Lightroom, you can change exposure, brightness levels, and contrast through the curve.
Adjust White Balance
Once the contrast and lighting have been adjusted, the white balance must be carried out.
In the case of having a shot in RAW, the adjustment will be made more easily.
Despite this, it is advisable to adjust the white balance before taking the picture on the camera.
Regulates Saturation
Regulating the saturation level of photography is essential to obtain good results.
This adjustment can be made to brighten or neutralize the colors in the image. It is important in photos where the colors are muted.
Vibrance is another saturation-related setting that needs to be adjusted. This is used to control saturation based on the level of colors.
Remove Unwanted Items
On some occasions, when shooting, there are elements that cannot be removed from the frame and it is necessary to remove them in post-production.
The clone buffer and the correction tool are two elements that will help you remove these unwanted elements.
Straighten The Image
The horizons and the crooked lines spoil the photographs visually. That is why it is necessary to straighten the image and keep the lines straight.
For this, there are adjustments and some software performs them automatically.
These tips can be used for both photography and videos. Discover the best tips on video editing.
You may like to read HOW TO BECOME A WILDLIFE PHOTOGRAPHER